If you have been keeping tabs on your rankings you may have noticed that you have to venture quite a ways down the pages to find your organic listing, also known as natural rankings.   So what does this mean for fishing guides and converting bookings from search engine traffic? 

In this screenshot, you can see the natural listing all the way at the bottom.

You will need to start looking at search engine marketing as three bases:

Pay-Per-Click Marketing:?

Using Google for example, Google Adwords is one of the most effective forms of marketing for fishing guides, however putting up a cost effective campaign is not as easy as it looks.   The single greatest tip we can give guides is to look at the relevancy of your ad verse keyword.   

For Example:  If you setup a campaign for “Deep Sea Fishing Florida”, than make sure your ad has these keywords in it and is also in its own mini campaign.   This will allow you to get a higher quality ranking and appear above your competitors while paying less.

Google Map Listings:

These listing are doing very well for the guides that appear on the map.   It is 100% free to ad your listing and we recently sent out a newsletter on how to strategically place your Google Map listing.  Get listed on Google Maps for FREE here!

Organic Results:

These are the free listings that some guides work so hard to maintain.  By posting fishing reports and articles a fishing report site you generate a link through your bio directly to your site.  This is one way to generate 1 way links on a highly relevant site and be rewarding by major search engines.
 

Summary:

In summary, fishing guides should be looking into the 3 bases of search engine marketing on a Return On Investment basis. If you are spending $1000.00 per month in Google Adwords, then you should be converting X amount of charters to make it worth your while.