Reel Time Solutions

Still Without a Home

David — Mon, 20 Dec 2010 11:26:26 +0000

Well, it looks like it's going to be the first of the year before we can move back into our office. The carpet is being ordered tomorrow - that's the last thing to be done before we can move back in. It looks like we lost one of our servers and a couple of workstations, but all and all everything looks promising! We should be back up and running at full capacity by the end of January - until then it's going to be a bumpy ride!

Office Makeover

David — Wed, 03 Nov 2010 11:20:24 +0000

Last night I recieved a call stating that a water line had broken and our office was flooded. There was almost 4 inches of standing water in the office when I arrived! Needless to say, we will be working elsewhere until this mess is cleaned up. I didn't get a chance to take any pictures of our "indoor swimming pool" - I guess it just slipped my mind. We should be hearing back from the insurance company in the next few days. Until then...

Changing With the Tide

David — Wed, 18 Aug 2010 10:09:44 +0000

This summer marked a hard turn for our business. The BP oil spill has left a mark that will be felt throughout this country for a long time to come. Many of our clients were affected by this spill and are currently attempting to pick up the pieces of their businesses. We, to, are having to come to terms with this tragedy. We are working with our clients to try and help them in any way possible and hope that the Gulf Coast will return to the vibrant travel location that it once was.

Reel Time Solutions is not going out of business, we are just changing our game plan. We have begun working with clients in other industries.

Search Engine Marketing

David — Tue, 09 Feb 2010 03:50:44 +0000

If you have been keeping tabs on your rankings you may have noticed that you have to venture quite a ways down the pages to find your organic listing, also known as natural rankings. So what does this mean for fishing guides and converting bookings from search engine traffic?

In this screenshot, you can see the natural listing all the way at the bottom.

You will need to start looking at search engine marketing as three bases:

Pay-Per-Click Marketing:?

Using Google for example, Google Adwords is one of the most effective forms of marketing for fishing guides, however putting up a cost effective campaign is not as easy as it looks.   The single greatest tip we can give guides is to look at the relevancy of your ad verse keyword.

For Example: If you setup a campaign for “Deep Sea Fishing Florida”, than make sure your ad has these keywords in it and is also in its own mini campaign.   This will allow you to get a higher quality ranking and appear above your competitors while paying less.

Google Map Listings:

These listing are doing very well for the guides that appear on the map.   It is 100% free to ad your listing and we recently sent out a newsletter on how to strategically place your Google Map listing. Get listed on Google Maps for FREE here!

Organic Results:

These are the free listings that some guides work so hard to maintain. By posting fishing reports and articles a fishing report site you generate a link through your bio directly to your site. This is one way to generate 1 way links on a highly relevant site and be rewarding by major search engines.

Summary:

In summary, fishing guides should be looking into the 3 bases of search engine marketing on a Return On Investment basis. If you are spending $1000.00 per month in Google Adwords, then you should be converting X amount of charters to make it worth your while.